If we are going to save the planet, biodiversity and the future, we need to change the world and do it fast.
On that, we can all agree.
It means making our lives, businesses and societies sustainable.
But how do we do that?
Most people are happy to discuss objectives, future technologies and ambitions.
However, in this report, we venture beyond the usual sustainability rhetoric. We do not focus on all the things that will make the world more sustainable in the future.
Instead, we focus on what makes us less sustainable today, from bad habits and inept systems to paper pushers and red tape.
Future sustainability reporting is going to do the same.
Companies will need to stop reporting only on all the good things they want to do and be honest about what they haven’t achieved yet.
This report highlights 30 barriers to sustainable transition in Denmark, Norway and Sweden. Several of them we share; many negatively impact our ability to transition and reduce emissions; others affect our confidence in sustainable development.
All of them are essential points that need to be addressed.
The UnSustainability Report
The UnSustainability Report 2023 is developed by Geelmuyden Kiese in cooperation with Deloitte Economics.
Geelmuyden Kiese is one of Scandinavia’s largest communications agencies. We offer specialised advisory on strategic and sustainability communications - from strategy to message development, ESG reporting and screening of “green” messages.
Deloitte is the world’s largest audit and advisory firm. Behind the report is Deloitte Economics, which offers economic advisory into the strategic decision-making processes about the sustainable transition and ESG.
If you have any questions about the report or are interested in working with us, please write to unsustainabilityreport@gknordic.com or maskov@deloitte.dk
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